He also mentioned on the call that a marketing campaign is part of the strategy for the U.S. launch. He seemed very confident that everything is ready to go. Not sure when or if marketing has begun. That question wasn't asked on the call unfortunately. The vibe on the call was a lot of excitement centered around CEDIA. Not necessarily just for the show; but, CEDIA being the launch pad for Innovo Technologies' Morpheus line to go to market in the U.S. I wouldn't be surprised to see some PRs in the very near future! He described Some of the Artificial Intelligence that will be integrated within the system as well. Shaping up to get very interesting...very soon!
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