Loke Yee Siong, Executive Director and Group CEO, age 52, has over 20 years of experience in the telecommunications sector, working with a diverse group of companies that were all market leaders in their respective market segments. Among them include Maxis the leading mobile operator in Malaysia, Packet One Networks, which is a leading WIMAX internet provider in Malaysia, and TuneTalk, the country's most successful mobile virtual network operator (MVNO). He spent 11 years with Maxis Communications where he and his team helped build the telco, then a newcomer to the industry, to the number one mobile operator in Malaysia. A sales and distribution specialist, Loke worked his way up from a regional senior executive in 1996 to occupy the position of national senior manager for sales and distribution. He instituted a number of changes to the telcos' sales and distribution strategy, which comprised the most extensive distribution network with more than 26,000 touch points at its peak. The strategy included the introduction of an electronic delivery system for Maxis' prepaid service, which drove cost-efficiencies, as well as segmentised Maxis distributors and dealers to leverage on their respective strengths for two decades. 20 years. In 2011, Loke has entered the ASEAN region and started up the MVNA and MVNO business in Malaysia. Loke being the co-founder and Group CEO of Enabling Asia Tech Sdn Bhd, a pioneer of MVNA in Malaysia, and its in-house MVNO subsidiary, i.e. Mobile 8 Telco Sdn Bhd, launched under the brand of Buzzme.
If you look at Enabling Asia articles and his Likend he usues the exact same "Group CEO" title.
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