$ISBG Cinco De Mayo -Lust and Passion In A Bottle: Besado Platinum Tequila and ISBG Celebrate ISBG
Blended with erotic herbs, Besado (“kissed” in Spanish) Platinum Tequila is going to transform a boisterous party beverage into a seductive couples drink, with an emphasis on the female market. See the bottle for a clue to Besado’s market. The top of the crystal container of the platinum colored is a platinum ceramic sculpture of a man and a woman kissing; there is a gold and bronze sculpture for the Reposado and Anejo tequila version to be released later 2017. First launching in New York /New Jersey at MetLife stadium during Giants and Jets games , Globally distributed in Asia and lastly SirrusXM radio This is a brand that will become identi?ed with passion and taste everywhere. Both the bottle and tequila will be contending for competition.
Why add aphrodisiacs to a drink that is already associated with a lack of inhibitions? “What we found,” says president of International Spirit and Beverage Group (ISBG) Alonzo Pierce, “is that men and women between the ages of 30 and 50 are looking for a higher quality botanically bleneded tequila than they were in their 20s. In addition, men and women in the upper range of that demographic are desperately looking for an increase in libido. While men can get testosterone shots and take Viagra, there is not as much of an awareness of women wanting a boost in that area. So they decided to use three natural ingredients that have proven bene?ts for increasing sexual desire for both men and women.”
The three special ingredients of Besado Tequila — Damiana, Maca, and Ginseng – have long histories as erotic herbs. Damiana — a wild shrub found in Mexico and Central America — was used by the Mayans as an aphrodisiac. They would smoke it or steep the essence of the Damiana ?ower in boiling water like a tea. Experts report that it has a slight honey-like sweetness that makes the tequila smoother, which was a preference that women had expressed, preferring less aftertaste. Damiana has also been described as adding mint, musk, and juicy fruit ?avors to the earthy bite of the agave. Maca, relative of the radish with the aroma of butterscotch, has been called Peru’s natural Viagra. Passed down as a medicine since the Incas used it for strength, energy, and increased stamina, it has many health bene?ts in addition to arousing sexual desire. American Indians and Mayans also used it. In addition, both Maca and Damiana can have an e?ect on fertility. Ginseng is one of the most widely used herbal supplements in the world: it stimulates the immune system, increases endurance, and improves mood. Recent medical studies o?er evidence that Ginseng provides energy, prevents fatigue, and stimulates cognitive function. It may even help with erectile dysfunction. Used for over 2000 years in Asia, these claims, plus more health bene?ts, are widely accepted.
“The tequila we have chosen to be used is of highest quality,” says Pierce. Tequila is second only to Vodka as the fastest growing distilled spirit. Perhaps the most signi?cant advantage Besado Platinum Tequila has is its appeal to female consumers, as it was recently advertised on Sirius XM radio with voice overs by Jenny McCarthy who not only form a growing consumer base for liqueurs and spirits (an increase of 25 percent in the last 5 years) but are more responsive to marketing and product innovation. Pierce’s International Spirit and Beverage Group (ISBG)is dedicated to creating “the brands people talk about.” The reason they chose to work with erotic herbs in tequila is because they used third party research to create the spirits that people want. By engaging the consumer in the process they hope to provide a more ?awless execution in the creation and execution of their products, as well as in the distribution.
The 750 ml bottle retails for about $41.99 can be enjoyed neat or on the rocks, with a refined smooth finish. Your experience will include a crisp agave flavor with hints of citrus making it an essential component of any great cocktail and specialty Forbidden Margarita for Cinco de Mayo and available in New York, New Jersey, Florida, Texas, Louisiana, California.
Visit www.besadotequila.com to get your hands on some today!
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