No doubt, and what's particularly intriguing about this business model is the relative simplicity in setting up a broadcast channel.
Setting up a conventional television broadcast is quite the technically demanding and very expensive process. But our software opens up broadcasting to a much wider audience.
It very well could be that each department within a university would want to set up their own broadcast channel, allowing them to get their message out about their engineer robotic programs, or their overseas foreign language programs, or their football program, or whatever.
Basically, our middleware platform opens up a new way of communication, similar to how the web opened up websites and then social media sites became their own platform on top of that. We're becoming our own platform on top of the web as well, having the advertising revenue connection built directly into it!
Management has been in the media business for a long time and they know all about the massive revenue potential of cable subscriptions and advertising revenue, I feel quite sure. Looks like that's what they had in mind when planning this business.
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