Downdraft expertly explains all that in some of his lengthy posts on the OTTV platform. For those of you that haven't read any of his posts, I encourage you to do so.
You can start with this post and work your way up forward with the above link. #msg-133422067
Some very good points about advertising and universities all across the country. As I've stated before a lot of peeps don't even realize what they own yet.