Replies to post #45239 on Viva Entertainment Group Inc (OTTV)

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Viva Entertainment Group (OTTV) to Make Waves in the Television Industry

Viva Entertainment Group Inc (OTCMKTS:OTTV) can cause big trouble for powerhouses like Netflix, Inc. (NASDAQ:NFLX).

BY JAMES E. BRUMLEY
Jan 24, 2017 7:06:37 AM PST | No Comment(s) - Post a Comment Rating

NFLX$186.97-$0.94-0.50%OTTV$0.00-$0.00-7.41%
The term "over the top television," or its acronym "OTT," aren't exactly new. The phrase/abbreviation was coined shortly after Netflix, Inc. (NASDAQ:NFLX) became a viable alternative to traditional cable television services less than a decade ago. The over-the-top race didn't really heat up, however, until the past few months. Now that it has heated up though, sparks are flying, and it's the small cap stocks in the space that are shaking thing up.

Those sparks are apt to persist for a while too, if a small startup called Viva Entertainment Group Inc (OTCMKTS:OTTV) has anything to do with it. Netflix, Hulu (which is jointly owned by Walt Disney Co (NYSE:DIS) and Twenty-First Century Fox Inc (NASDAQ:FOXA)) and a slew of relatively new players in the space may want to look over their shoulder, and investors may want to take a step back and look at where the real money in the OTT industry is going to be made over the course of the next ten years. See, OTTV plays a prominent role in both pictures.

Despite the recent rhetoric, Netflix's dominance of the over-the-top market isn't what it used to be in the Internet-delivered television industry. It was admittedly the first on the scene, and therefore was able to carve out the biggest piece of the market. It's largely become a commoditized business though. changing how the business is done.

In simpler terms, over-the-top television has been democratized, and the playing field has been leveled.

As an example, aside from Hulu and Netflix, CBS Corporation (NYSE:CBS) has jumped into the game with its product called CBS All Access. The service allows subscribers - for a nominal monthly fee - to access a variety of CBS programming via the Internet. HBO, from Time Warner Inc (NYSE:TWX), has found respectable success with its subscription-based Internet television service called HBO Go. Sling TV, from DISH Network Corp (NASDAQ:DISH), has really broken new ground in the over the top market by aggregating a variety of television channels into an entire so-called 'skinny" package and then selling that package at a price much lower than what it would cost a cable subscriber to watch the same through a traditional coaxial or satellite-driven broadcast. Sony Corp (NYSE:SNE) has followed suit with what it calls Vue, offering various packages of cable television services...including the all-important network broadcasts from some of the major network names.

More will be materializing in the near future too.

While the dust is still settling from the explosion of OTT, one obscured fact is starting to be recognized by consumers. That is, as much choice as we once thought we had over-the-top television, we now realize we don't have that much. We're either limited to a providers original programming, or we access the same aggregated content everyone had garnered.

Take Netflix for instance. What a subscriber gets is what a subscriber gets, which is access to the same content viewers from half a world away also get. While all of its is high quality digital content, subscribers have little choice as to what they can access. Moreover, there's no customization or different kinds of products for different kinds of viewers. Ditto for Hulu.

Sony Vue and Sling TV somewhat address that impasse by offering access to a variety of television channels, many with the unique focus. Both companies essentially still offer the same big bundles, however, and subscribers are sill likely not interested in a great deal of the available programming they're paying for. Meanwhile, CBS All Access and HBO Go offer very good content, but not necessarily a lot of it - it all comes from the CBS library or the Time Warner library of movies and shows.

The next evolution of OTT will be a customization of over the top programming that not only allows for regional or topical or lifestyle niche options, but adds choices like live broadcasts AND on-demand AND pay-per-view choices all within the same platform. And, that platform will be device-agnostic. In other words, it will work on Android devices as well as iOS devices, and other operating systems as well.

Who's going to provide that platform? Viva Entertainment Group has already done it.

The product is called Viva Middleware, which in simplest terms is a turn-key technology that allows anyone to get into the OTT business with their own customized over-the-top television service. LIve broadcasts, on-demand, music channels and original programming are all possible. This means that outfit can customize the product locally or regionally, or thematically, like an all-sports or an all sci-fi venue. The possibilities are endless, which is in stark contrast to Netflix's "what you get is what you get" approach.

More important, the company announced in August it had entered a joint venture with Oi2 Media to create an OTT product catering to a specific segment of the nation's demographic.

Oi2 Media is the United States' biggest distributor of Latino-centric digital content, offering both music and television. It's the name behind CNN en Espanol and ESPN Deportes Radio, just to name a few. It wouldn't be out of line to call the joint venture something along the lines of a Latino network.

The next such product could be a low-cost cable option for a university's students. The one after that could be a Hulu-like service just for a hotel chain's guests. The one after that could be one that caters to kids, giving all of them channel-based programming as well as on-demand options. The sky's the limit.

Whatever's next, 2017 is the year the company's "on" switch gets flipped; several more content providers and partners are on broad. The market's going to take notice that anyone can now chip away at the top players' dominance in this space. Netflix, Hulu, CBS All Access and all the rest simply don't allow for the kind of flexibility Viva Entertainment Group can offer to an enterprising newcomer that's ready and willing to beat the bigger players at their own game. Viva Middleware is the conduit to make that happen.

And it's no small opportunity. The over-the-top market is estimated to grow from $28 billion in 2015 to $62 billion by 2020. That's an estimated annual growth rate of 17%.

Regardless of the market size, OTTV is in the right place at the right time. Over-the-top TV has been validated. The competition is heating up, and thanks to technology, small cap stocks have just as much of a shot at doing well as bigger rivals do.... better, if they leverage their nimbleness. A variety of service providers who have thus far been shut out of the television market because competition was too strong (and funding was needed) can now penetrate that market, with a great shot at up-ending entrenched names in the television space. Viva Entertainment Group is the gatekeeper. That's a compelling proposition for current and would-be shareholders.

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