"we're being told x% of today's sales were short sales. is that statement being made by finra.....?"
Of course it is. The data is published in a column headed "Short Volume" as part of something called the Daily Short Sale Volume File and anyone can find it at... http://regsho.finra.org/regsho-Index.html
You're blaming the messenger, albeit a persistent one (who only adds a simple percentage calculation), when the problem is with FINRA's use of the term "short", a term that has a broadly accepted definition in the vernacular, to mean something else that has to do with its technical application in the industry.
The only way to defuse the daily false impression it leaves is to provide FINRA's definition as used in the file daily as well.
IPIX's current share price does not currently reflect any significant short selling pressure. I think that the problem, if one believes that there is one, may be a lack of buying pressure.
Market Data 
Markets 
AI
