Sell-thru data ? Well since we're looking at an average of 1 month for data to be compiled, that would mean the sell-thru rate at the grocery store I shop at is 100%, as they have to restock Xing every 2 weeks and I notice when they restock, the shelf is almost empty. Not sure why the data would be different anywhere else.
Why don't you post the sell through data (and ACV while you're at it) for their key brands. Since you are the expert, you might know that a large portion of their sales (c-stores, gas stations, independents) are not even tracked by most scanner data.