So movieguy, to get to "billions ... in revenue" ...
... and we only need 2/3 of one billion in revenue at 3% net margins and a 50 P/E to get us to a buck/share ...
... and using your number of "a couple of hundred dollars", and figuring 2 billion qualifies as "billions", NEOM just needs to register 10,000,000 bar codes annually.
Or, since we only need 2/3 of a bill., 3.3 million bar codes.
jonesie