In several years, and thousands of R/S's, this is only the third time I've seen this type of thing happen. GLKC, PAIV, and now AWYB.
Somehow pre-reverse split shares get sold by retail into a post R/S share structure, collapsing the pps. This can trigger further panic sells of preR/S shares, and finally someone notices (ala Buckey today) that something isn't right, and starts buying the pizz out of it...eventually the market catches on, massive buying ensues, many naked shorts(FTD's) get created to satisfy orders, and those poor guys who sold the initial shares may not even know they're short yet, until they start getting calls from their brokers.. then the market further piles on, and the real squeeze is on..