I really see no reason as to why management isn't ready to come out absolutely guns blazing. I would suspect they want to absolutely reign down fire from above with haste and purpose at this point.
If I correctly sensed frustration in that press release, then I feel pretty good that that is EXACTLY what they are about to do. That would make right now a pretty good time to have a position in this stock.
Again, they just need to drive the fairway, then go right after the pin.