More research on the peer referenced (POTN). They have retail distribution, which is why their sales are higher but their gross margin is not.
They have had interim updates which are very favorable since Q1, hope our growth in margin keeps pace to stay directly comparable.
Now imagine what could happen if we keep all our direct sales, and add retail. And perhaps put a flyer in the retail packaging to point the buyer to the website for the 2nd sale to be direct. That approach has huge potential. It's how you can get to $50M revenue, with high margins.