Finally, if global lawsuits and inquiries weren’t enough pressure to apply to a business partner, Apple’s next salvo was to direct its contract manufacturers to withhold all payments to Qualcomm until the suit is settled. This means, while Apple is still selling and earning profits from products enabled by Qualcomm’s technology, it is no longer paying for the right to use it. These companies are examples of potential victims of Apple’s singular focus on profit. However, what’s at stake is much larger than Apple’s bottom line. While Apple is breaking market cap records, it is systematically devaluing innovation and technology. If these bullying tactics are not kept in check, Apple’s own partners will lack the resources needed to invest in new developments and better ideas. Further, the precedent will be established that the largest technology company in the world can take and use intellectual property owned by others, whether legally allowed or not, ultimately stifling innovation and creativity.