The company was created by experienced programmers with several hits including Victorian Mysteries®, Unsolved Mystery Club®, and Etch A Sketch®. Furthermore, the company noted in its annual report that it does not only plan to grow organically, but it is also planning to acquire other business. The strategy is quite ambitious:
“We have also announced our intention to grow through acquisition. We feel that the time is right to build an alliance of mobile game developers who can become stronger and more successful by working together to build a company that can leverage market intelligence, development expertise and cross-promotional opportunities to achieve great results for our customers and shareholders.”
The company generates revenues from the licensing of its games.
Online games portals and smartphone device manufacturers are responsible for marketing the games to end-users and makes a contribution to the company. (So folks, in other words Paws Inc, owner of the Garfield Franchise will be paying ALL of the marketing costs.)
In addition to the sale of products and the licenses to third-party licensees distributors,
the company also obtains “Ad game revenue “.
Partners of the company offer the games for free and receive some revenue from the advertising embedded in the games.
The revenues from advertising is also paid to FRZT. The main distributors are the following ones:
“For the year ended December 31, 2016, the Company’s primary distributors that represented 10% or more of its revenues were: Apple – 28.78%, Square Enix Ltd. 28.25% and G5 Holdings Limited – 18.02%. For the year ended December 31, 2015, the Company’s primary distributors that represented 10% or more of its revenues were: Big Fish Games – 23.67%, Wired Media – 22.74%, Apple – 18.08% and S.A.D. – 13.51%.
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