Depends on the potential-market-they-see:they've got lotsa-UNIVERSAL-applications, from easy-to-use thermometers vital @airports to schools to hospitals, anywhere U want to prevent viral outbreaks from spreading, to the current one:
applicable to seniors and a quick alternative to the invasive colonoscopies (many HMO"s e.g. Kaiser will sent pts. a home-test kit that sounds similar if they don't want to do in for the procedure, supposedly effective and without the potential damaging of tissue, anesthesia etc.):
around the world basic sanitary conditions like clean water are lacking, many don't boil their water, I can see International Health Org's buying these kids for field workers, e.g.:
they need better marketing, and right now we have Lyin' Ryan Ashton CEO and his partner in charge of marketing, i.e. skimming about $1M off the top, according to 2015-16 filings:
imagine if a real company with real marketing team took over, simplified the extravagant overhead these PPL are wasting money on, and boosted staff morale by running it right!
Of course they'd have to pay off Ashton and his hangers-on with some sort of Golden Parachute, but a real Board could vote them out...
I've heard rumors of this and that company interested.
30,000 on the Bid right now @70c (bids had been in the 80's earlier today), short squeeze in play, PPS should shoot up unless some other clueless nitwits sell b/c they don't see L2 or the news.
Inevitably some impatient low-bidder will throw a few shares into the Bid to take it down hoping to scare some weak hands -- manipulation.
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