They could consider adding a financed upfront fee similar to VA, FHA & USDA that goes into a pool of insurance. When doing Lender paid PMI that cost is baked into the interest rate and or combination of upfront fees. Benefit is usually a lower monthly payment, negative is you will never cancel PMI like you can when paying it monthly but since most people move every 7 years it's not a bad option. Also the Funding fee is tacked on top of principal so buyers doing 100% financing start out in the hole, and you have to consider adding in costs of selling, realtor fees, seller paid closing costs, and title/escrow fees. Most young buyers can't come out of pocket several percentage points to exit the home until some equity is built up.