I've been following this for a long time now on the sidelines. It's a puzzling thing that Cake continues to do better and better but the stock goes nowhere. I work in the industry so I am familiar with Cake and the general feeling that a lot of people are switching to it (I hope that doesn't constitute insider knowledge - a little unclear on that.) It would seem like a slam dunk at this price, but the stock doesn't seem to respond. Not sure why that is, which is why I have stayed on the sidelines.