Rags to riches, happens every day in corporate America.
You think Snapchat was worth 4B 5 years ago? They worked out of a little Venice beach office and had 10 employees.
While on the topic, Bill Gates sold the rights to put DOS on every PC made by IBM, and he didn't even own the rights to DOS. lol (Obviously not comparing the two, but you get the point)
No telling what can happen in emerging industries...