You are correct. We actually should be valued even higher. And, I keep talking about the portal, but the portal is going to be a huge game changer as well. They will not only offer content to Poolworks, but as clearly stated in many places (PR's, shareholder's updates), the content will be streamed to other social media networks WORLDWIDE as specifically stated by Kurt.
This company is just going to explode with growth over the next 2 years, IMO.