MAR-kEY,
Ditto on the bus adventure. Too, how many people driving along the freeways and streets will go home and google that new name they saw wrapped around that bus.
A agree with VPBanker, though, more should be done to excite college students.
Also, I just returned from a trip which included Lake Almanor in northern California, where much to my surprise several retirees were subscribed to NFLX. More and more seniors are becoming technology literate. And the baby boomers already are when they retire.
An ad in AARP wouldn't hurt.