if a production run is announced in April no way it will be on the shelves in the same month
Adrian actually never said in that first video that product would be on shelves in April. He said he was looking to have the first product run completed by then, then hire some South Florida sales reps and drivers to sell to independent stores.
First off, I don't know how he's going to pay the sales reps and drivers he hire. Secondly, just because a store is independently owned do not guarantee that they will put the product on the shelf.
I think a lot of people just heard April and just ran with product run equal in store. He never actually said the product run would be completed by April 1st either, the slide showed April 1-15.