Replies to post #45014 on DNA Brands Inc (DNAX)

[Ed the Trader]

"Ed this got me to thinking, you are 100% correct. IF a production run is announced in April and IF my timing is correct it would be about 90 days from there for the canning, packaging and everything else before the product is ready for shipment."

That is not quite correct.

Using the info from the old SEC filing as a guideline for the time lines we should expect from beverage industry activities, it takes 14-30 days to get empty cans manufactured, 14-30 days to acquire raw drink formula ingredients, and 14-30 days to get the co-packers to mix the energy drink formula and put it into cans.

Presumably, the cans and ingredients can be ordered in parallel with each other (which consumes one period of 14-30 days) and then the co-packer can mix the ingredients and fill the cans (which consumes a second period of 14-30 days).

So, that suggests that the whole process should take roughly between 28 and 60 days beginning to end.

I presume that none of this has occurred yet because Adrian has not tweeted about any of it, but is tweeting about much less significant activities like "the latest financial filing is about ready and will be filed this week." If he is willing to tweet about something like that, I have to figure he would be rushing to the keyboard if he could tweet, "just placed the order to produce empty cans for the first production run of the energy drink relaunch."

Doesn't that seem like a reasonable assumption to you?