Yep, that's what takes a product to a HIGHER LEVEL, and the branding combined with good quality will propel sales to "cult" levels, especially in Latin American countries like Colombia.
Just need whomever is keeping it down to get out. Looks like someone is exiting from low trip and every time they get a fill they dump more. Must have like 100mil or so. Stupid, they could make much more letting it ride up!