they need to hit mainstream television like the countless other pharmaceutical ads. personally i rarely watch tv, but when i do rest assured there's at least one almost every time. soon there will be aFrezza ads with butterflies, feel good music, a person being shown leading an active life now that there is aFrezza.
and as a bonus no scary needles.
Let me tell ya, i take an injectable for an autoimmune disease and it works well. but i'm always looking for an alternative to the needle, and it's not a big needle, i just don't like them. but i do it.
this can take off like many won't expect as long as mnkd has made the right contacts etc so that they are allowed to succeed. thus Amgen. imo fwiw