Everything you write may or may not be true, I'll give you the benefit of the doubt. After 5 years (look at my avatar date, I started here to post about DSNY) and countless "misstatements" by management, (is January 2015 still the date they switched from research to marketing ? they gave themselves shares to celebrate that milestone) I feel like calling them out for what they are. Either liars or incredibly unaware of the progress of the technological development of their own products.
Look how the market has responded to this last CC - Destiny is no secret, Steve was going around and speaking at conferences for years, he frequently claimed "whales" were kicking the tires. No one believes him any more. Alternative facts, my ass.