You posted as if this was a "new merger" did you not? Did you miss the part where this was released a LONG time ago? Notice the same first-year goals and the date they were broadcast:
Adaptive Medias Reports Fourth Quarter and Fiscal Year 2015 Results April 14, 2016 / Adaptive Media Merger with AdSupply on Track to Close in Q216; Companies’ Q415 Consolidated Results Support First-Year Goal of $2.5 Million in Earnings on Over $30 Million in Revenues