60% of all Americans (145 million people) play video games 43% of all gamers are women; 60% of all gamers are 25 to 44 years old Racing games rank #2 for consoles, #3 For PCs Gaming #1 Preferred 2 to 1 over TV, And Others Movies, Books & Internet 87% who purchase console games are over 18 97% who purchase PCs are adults