What's not to like is their lack of revenue and lack of hitting expectations they set. They forcasted a "conservative" 10mm revenue for last fiscal year and came in under 2mm. They haven't even broke 1mm for a single quarter, yet they are trading at a 60mm market cap. Until they actually start booking 1mm plus quarterly, these moves up will be short lived. Trade it and make money. Don't hold a bag like 90% of mcig investors.