I am talking about the market being undeveloped at this time, unlike the internet advertising market thats been in full swing for 3 years now. The market acceptence of this technology is still about a year away in my opinion, here in the US, for this techno;logy, although you will see a lot of small pilot programs established to test the waters along the way, as is occurring presently with the McDonalds campaigns, and the Virgin campaigns etc.
Before you see full acceptance, cell phone plans have to be modified to include online time at a reasonable rate, which is at least months away. The 3G has to be fully in place to accomodate the excessive traffic from cell phones to web, months away as well, and then the consumers have to embrace the technology.
Once that occurs then you will see the real profit generating revenue occur, instead of these small break even pilot programs being run now.
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