Obviously , the fact that a major network is covering the event says something. Of course if someone like Ford announced they were sponsoring it, some would complain that Ford is the past....why didn't Tesla sponsor them?
Jet Ski's have been around for 40 years,and it took thirty to attract corporate sponsorship. I want off this Missouri boat ride tomorrow because it stinks, but there is no denying there will be a big media push and i really can't think of anything more compelling visually than a few of these racing around pylons. Look at what is happening with drone racing, this is Buck Rodgers in real time and will have huge entertainment value. Also think this will be the first demo outside France.