Why shareholders not care about the company's valuable assets? those luxury real estates worth millions of dollars. Do you care how much the company earns every year and how much they lose every year?
I certainly cared because that is when it became very clear to me this company is a scam, and I sold my shares.
I would think any legitimate investor would have great concerns over a company buying resort properties and not having them reflected on the financials, AND having the CEO lying about it on FB.