Online advertising is quite expensive. GZFX is doing a good job targeting thier market right now. They have substantial searches covered for those who are looking for their product. Pop-ups, pop-unders, banners, etc are often a waste of precious funds. I often click on banners that I don't have any interest in because they are so dang interesting. I just can't help myself. I believe the advertising will happen at the right time, but certain pieces don't seem to be in place for full-fledged ad campaign right now.
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