The announced royalties for Luna and Akyumen are unusual. Let's face it, it's foolish to publicly post your pricing for potential competitors to see, and for other customers to compare their own purchase price to.
I suspect the published price has some behind the scenes details that ultimately hide the net cost Akyumen and Luna will be paying. I believe the published prices were a bit of a desparate attempt to provide encouragement to investors for future MAXD revenue production.
I have some experience in electronic product manufacturing, and have learned that electric components tend to be priced very low, and sold in very high (minimum) volumes. Manufacturers balk at anything that is seen to be out of line with other product component pricing.
The $0.20 price I was told is supposedly where other similar audio software programs are priced. Those other products are not the equal to MAXD, but to many manufacturers they're good enough. I suspect the jump to MAXD quality by most manufacturers is governed by how minimal an expense adder it is over another acceptable (to their standard) option. Educating manufacturers to the real value of MAXD can help them to invest in the extra cost, to understand the true value it brings. Even so, there are many manufacturers who just don't care; they don't necessarily sell on quality. If you listen to some of the well known brand name audio products, I think you'll find many of them have what I consider sub standard audio (put another way, a lot of headphones, sound bars, and other home audio products are pretty, but the sound simply sucks.) Bling is apparently a better marketing tool then quality these days.
So, IMHO, royalties for MAXD will be closer to $0.20 then $1.50, if they're to get any traction in sales.
Having said that, I would love to be, and hope I am, wrong!
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