I see the current CC rollout and ads in the weekly flyers as widespread advertising to all walks of life, as well as the 300,000 plus searches done on a monthly for "video game rentals". Of course many of those searching via the web will not choose GZFX. However, some will...in fact many (imo).It is a snowball effect. One student, in one dorm, on one campus has a different game every time you walk by his room. "Dang man, how many games do you own"? "None", he replies, I rent them from GZFX". "From where" and so on.... At least this is how I believe many small companies make it without spending mucho on advertising. Kids talk, not about wars or the weather, but pop culture. As we all know, video games and movies are at the top of the list.