Goldleader-you still know nothing about retail remodeling, and what you are saying is just not true because it is NOT how it happens. Therefore,, it cannot, as you wish it would, be left at that! Your uninformed posts belie your wish for credibility on this board, when what is obvious is that you will pursue any avenue of misinformation to bash this stock, all because YOUR FEELINGS are HURT! You are to emotionally involved with this issue, you saw yourself down 40%, panicked and now have to live with your loss, plus the disdain of the CEO who finally made you UNDERSTAND that you needed to desist in your homegrown promotion efforts!-REB