Very true and that is one reason I like the idea and the product. I'm still betting on more asian sales than US for the ginseng simply because even though there is 15cc in it, the general US public doesnt know the benefits of ginseng as well as the asian cultures. Sure, I know Christie Comm. is supposed to try to increase the awareness, but still... we as a culture are deaf to new things and ideas. We are completely swayed by the main media (tv, radio, & print) and those are also the most expensive means of advertising.
I don't care if this stuff never sells well in the US as long as Mexico and Asia keep buying.
I for one will keep buying the cola because it's great.