You're right about the market Obee too, the product needs to earn a certain amount of market share to be successful and it's not just a matter of tasting good. Budweiser and Miller wouldn't be the biggest selling beers if it was just a matter of taste. My grocery store now has 2 full aisles across the whole store of nothing but beverages, between sodas, juices, energy drinks, teas, etc. Plain and simple there's a lot of competition even for sparkling waters as a whole from other types of drinks.
When Vanis talked about the "cut and paste" method that was going to be done in LA, I thought at least even though they blew a lot of investor money on Avanzar, they at least had a chance to regionally grow the product there, have sponsor events and market, then once it had more sustainable revenue it could go to other areas. Everything has been all over the place though instead with resources for admittedly costly production going to Vegas, London and Spring Break in Florida for some reason. Having the resources to get the products iut and promote them narionally all at once doesn't seem like it's feasible at this point with the costs. Vanis said the promos at Walgreens led to increase costs and decreased revenue that led to previous poor numbers on the financials, so if they do promos to get the products in all these stores initially and get people to try it at a cheap price, that's going to cost a lot too, even if they were to actually come through on whatever this account is that still has no details or confirmation 7 months later.
Coffee Boost was talked up bug by the company and was always stated as very promising, never any negatives mentioned and everyone was waiting for months for all the accounts that were stated to be in place, but then on the conference call someone finally had to ask what was going on since it was hardly mentioned while Fizz was the talking point. Next thing you know, it faded away outside of some small production for Amazon that only shareholders likely bought. Until it was recently stated as being on the back burner, there was never any suggestion of Coffee Boost being anything but extremely promising (living essentials took notice even!) and yet the company is talking about acquiring a totally different brand to produce instead of using their super promising own product they had 100% ownership of? It suggests in my mind that the company is not going to give an honest assessment when things may not be going well. I sincerely hope I'm wrong and this works out for everyone, but there's a lot of question marks and the business model so far has been all over the place, except for the consistency in continuously issuing shares.
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