"Because which funeral do you go to? If I go to one I should go to all.
How do you honor one person but not another?"
-- Dubya, explaining why he blows off funerals for soldiers he got killed, hominidviews.com
Butt Monkey, to answer your question, how about not lying them into their graves for profit?
Also, you've never missed a fundraiser, not ever, but there's no time for dead soldiers?