I guess I was off. Looks like they only needed $6m.
Look at their financials. They only need cash to pay their monthly lines of credit and start paying down their accounts payable line. All depends on if they can become cash flow positive, which shouldn't be hard.
All they need to do is cut their SG&A considerably to sustain a set amount of base minimum recurring revenue which was built by the brand. These are sales that would happen based on rep that you don't need marketing for.
Investing in Combat crunch was a no brainer. It was the one product line that is successful. You use the powder lines @ minimum headcount and marketing to be cash flow generator for your growth protein bar line. I honestly don't care if their revenue is down. My number one metric is how much they cut sga.
What's really lucky is that Drexler is a shareholder vs activist. He easily could've waited for this company to self destruct. Count your blessings if you stayed in this stock. It would be over by now otherwise.
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