And the incentive for you as a customer is to spend money at the partner retailers not just so the school gets a bigger kickback, but you will also receive incentives like discounts on specific items and/or a percentage off the total purchase.
This is genius. NWAV is scratching 2 itches: the chartiable itch and the greedy "I-wanna-save-money" itch. LOL
Don't get lost in fantasy land versus the facts though. Never had the company talked about getting discounts at any store and as it sits right now they have zero retailers and haven't mentioned a single verifiable organization that will be using this card. In fact, trying to find any actual plan of attack is a needle in a haystack. Card supposed to be out next month and there are no retailers, schools, organizations. But the company sure does "enter into negotiations" and "at a further date" real well.