You are not thinking straight. Kill Atom and suddenly the case for WindowsRT comes back. How many ARM tablet vendors has Atom already killed when it was supposed to be the other way round according to popular prevailing opinion at the time with Nvidia being the most noteworthy casualty. In your perfectionist desire to see Intel always have the biggest and best you overlook that some cpu plays are of a defensive nature which Atom has always really been. It really does not have to make any money in the long run just not lose it to be a good defensive linebacker of the IA line to protect Core's back from the cheap ARMy and crowd them out of the market.