Here is a case where you are both right. The numbers are grandiose because Benny's plan is based upon a huge circulation and solid ad sell through. Coop is running numbers provided by the source. The only problem is that the data may be incomplete if Benny has not been forthcoming. Any business plan can include a hefty profit scenario. I've decided to sell widgets that I buy for 1 cent and plan to sell for $10.00. I estimate my first order to be for 10,000 widgets. Run the numbers. My profit will be... a lot I think.
But, can I get widgets for a penny and can I sell 10,000 for $10.00? This whole thing boils down to whether Benny's plan comes to fruition. Some believe it will, others are very skeptical. It's Red Giant Thunderdome: Two opinions enter, only one will survive. Coming to an investor board near you this November!