If they did the x-rated thing it would turn me off simply because my children log in and choose the games they want. I wouldn't want my kids to be looking at and have the option of putting x-rated stuff in the queue.
What this company needs to get get recognized most people I ask haven't heard of them or don't recognize the name. Other people I know want the 6 or more at a time (games for kids movies for themselves) but can't swing the yearly membership all at once. Given time this company has a lot of potential but it will take time and advertising. They may want to offer a monthly subscription for 6 out at a time also. Although I like payingn once a year some people perfer monthly though I don't understand why.
My turn around time is great mailed them back on Friday and got an email today telling what shipped next which means I'll have them Monday. Granted DC is in Worcester which is pretty local.