I know this is a "cult following" loyal to their stock like the cult following that was loyal to CMKX, QBID, USXP, GZFX etc, and loko what happened in the end the smoke cleared the dust settled and the true longs got screwed while the smart traders who took advantage of the hype and sold made out handsomely. This situation is no different. CMKX promised diamonds, QBID promised the gay network, USXP promised cargo to even Oil as oil was hot, GZFX promised Circuit City, and in the end all these promises were nothing more then gimmicks to raise more money for the people holding the paper. I think BKMP is not much different and in the end will end up back in the triple zeros. Look what happened to the cult following on those 4 stocks. The stock went up and then eventually back down and all the cults were left holding worthless or close to worthless shares while all the smart people walked away with enormous profit and all the paper sellers pretty much retired or who know maybe they are part of the paper in BKMP.
However in the short term their is enough hype and a big enough "cult following" that will allow profit to being made and stock price appreciating