What exactly do you expect to hear on Oct. 5? A tweet from the company stating they have officially rolled the dolls out and a cameo appearance on a local early morning AM Radio station touting the same?
Revenues will not be reported until the next quarterly report (mid-November) - and what I anticipate you will see in that report is at least $850k of gross sales with a cost of sales approaching $750k, resulting in a gross margin of +/-$100k. Unfortunately, all of this margin will be wiped out with the runaway interest expense, judgments/settlement of lawsuits, a bloated overhead/G&A, and other "marketing" expenses for rolling out the dolls. On or about the issuance of the 10Q, I am predicting that the O/S will need to be adjusted beyond the self imposed "for now" cap of 500 million - simple math to pay the bills will require it.
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