This is also my thinking. They are just trying to find products they can sell and meet minimum buy requirements to receive distributor pricing. They can also rebrand, if they can sell they're brand as a benefit and the oem doesn't care. Good thing they got those trademarks so they could do licensing deals.
This is really the reverse of their own wholesale program to sell mcig and vita priducts. So, they ran out of spending money to create and sell their own homegrown priducts....aka pps had dropped too much to buy ip that they will have to focus on being a sales org.
As perfection pointed out, there seems to have been s little 'come to Jesus' at mcig recently and perhaps they will start executing, but keep in mind, the 'come to Jesus' includes those lofty 10mm estimates they put out. And, they need to execute on something they have not been good at. ..sales.
So, let's say the 10mn is out the window. What would a more realistic fy revenue estimate be? How does mcig pps sit with that estimate?
So, we are back to the ol' have to wait and see, but at least a more realistic picture has been painted. My concern is, they keep making mistakes and excuses.