Best theory I've heard is folks wanting a quick gain on the Q2 results plus folks who bought in the $.20s and wanted a return/not willing to sit tight.
If this is true I'd expect us to creep back up. People buying now surely understand this isn't the day trading stock it once was.
There is about a 0% chance that any mutual fund would be holding ECIG. Not only do almost all mutual funds have rules against holding OTC stocks and those under $1, but it just wouldn't be a wise career move for any fund manager.
The revenue growth dissapointed, the company is cash poor and until the debt is significantly reduced the company is incredibly risky.
Think of it in terms easier to relate to. If you were running a small business and had $190 in the bank but you owed $25,500 in debt, would you say your company was healthy because you had $300 in sales every month?
My guess is day traders who bought last week gambling on a pop after the earnings and conference call. They didn't get the pop so they are dumping their shares and moving on.