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News Focus
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Future2016

07/28/15 2:01 PM

#253639 RE: fintman #253638

The caps make the product way more appealing, leading to larger sales and greater profits quicker.
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einrad

07/28/15 2:35 PM

#253645 RE: fintman #253638

Marketing imo is very important. Caps and new packaging help make the product stand out and be more appealing which should lead to more sales. The question is how many of the new bottles with caps are in the stores and how many of the old ones sitting on the shelves? I would like to see what our average product turnover is.
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free bird

07/28/15 2:55 PM

#253652 RE: fintman #253638

I like knowing the colored caps are in stores, from this link over 60% of people try a new product catches their eye.
http://www.bevnet.com/news/2014/affinnova-how-package-design-matters
More so than digital or TV ads.
KULliquidgold posted this link a while back
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