I understand but a license agreement ....$$$$$$$ Walmart 5 million at least Target 5 million at least Toys r us . 5 million at least .. DONT forget cartoons , animated movies .......... AND THATS 1 line tonner will make a lot more lines..... DISENY LICENSE , DC COMICS , MARVEL ECT ............ This just the begging of a long relation ship .. OWOO HAS GOTTEN THERE FOOT IN THE DOOR .......ENUFF SAID