MRIB did those things for effect only. The Times Square advertising sounds like a big thing but it's dirt cheap. The boat ravcing was even cheaper and the boat belonged to an insider Guy Griffithe. They didn't even ink the boat so it probably cost next to nothing. All of what MRIB does in respect to marketing and advertising is so folks will think they are active and committed but in reality MRIB just does as little as possible and as cheap as possible to get the desired effect.
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